Mashup Marketing: Mix and mash to make a masterpiece
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- Published on Thursday, 05 January 2012 12:29
- Written by Reu Smith
It is time to MASH!
Mashup music is exactly what it sounds like. Take various tunes, beats, lyrics, and harmonies from different songs, mix them all together, and you create an entirely new track that stands on its own. The rebellious child of many other music genres, mashup's mixed sound allows it to be its own genre and many other genres all at the same time.
If you haven't heard mashup music yet, check it out here. This song is a mix called Crazy Little Feel Called Love by ElectroSound. It mixes tracks from Queen, James Brown, Fat Boy Slim, and Beck. The song is old and new, fun and funky, sly and sleek. While I work, mashups are often my soundtrack.
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Are You Telling Your Clients, GET LOST?
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- Published on Monday, 13 June 2011 14:42
- Written by Reu Smith
Get Lost
Recently I was out in the flatlands of Colorado. I missed a sign for a turn and ended up going way out of my way to get to my destination. The beautiful farm lands were fantastic from a visual perspective, but horrible to achieve my ultimate goal. As I ended up getting further and further from my destination, I realized I needed to find a road map (or my phone app) to get me back on track. It seemed as if the State of Colorado highway system was leading me astray, or my negligence of attentiveness was lacking. What if there was a sign that said, "Reu...Go that Way". Would I have lost my way? I believe that many websites, social media campaigns and brochures won't get your clients to their destination.
Practical Fishing/Advertising Tips
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- Published on Tuesday, 07 June 2011 16:06
- Written by Reu Smith
Sometimes Your Born With It
In Colorado we are born with a rod in one hand and a pair of skis in the other. Call this what you may its practically true. If your not an "outdoorsie" kind of person then you might want to move to a more urban state. From all of this life and cultural experience I have in being "outdoorsie" and living in Colorado most of my life I have a few marketing lessons from fishing. Call this the, "how we catch fish and how it relates to positive ROI advertising" blog post.
