Choose Your Marketing Partner Wisely
Why Choose rfi|Marketing to be your Marketing Partner?
Simply put, we understand the real reason anyone markets is to gain market share and to put money in the bank account. Call it attention to the dollar path or consistently thinking of the bottom line…we get WHY you market. We also understand that not every marketing technique is going to work for every campaign or every target market. We take the time to listen to you and understand the things that make you unique in your field; then we help you market those strengths to the appropriate target market for your product using the appropriate marketing techniques.
Tuned Business Engine
To keep this well-oiled team tuned and ready to roll every day, we provide bi-weekly professional business coaching to everyone on our staff. This provides us with a huge competitive edge as all of our staff is in the mindset of growing the business. This thought pattern works its way into every brush stroke, pixel color, image and word of copy. Many times in these collaborative coaching sessions we come up with new and creative ways to provide our clients with marketing solutions.
When does the marketing stop?
To merely state we love our jobs is an understatement. We find we discuss commercials, magazine ads, and websites when we are in and out of the workplace. Our team was even caught exchanging text messages during the Super Bowl as they shared likes and dislikes about the commercials that aired. Our brains don’t shut off just because the clock says it’s 5:00 pm. We eat, live and breathe marketing. Some of our best creative ideas come while out for a run or cooking dinner.
Awards Are Nice but Not Good Enough
We have won awards that show we are some of the best in the business. That is nice, and we are proud of those mantle fillers. However, we believe being one of the best marketing agencies is not just about creating top-of-mind branding, eye-catching advertising, and out-of-the-box creative solutions; but it is also our ability to do the small things that matter most to you, our client. You will be assigned a personal project manager that will oversee every step of your project from inception to completion. Since your project manager is the one to create your project proposal, they are intimately familiar with the proposed details of the project and are happy to answer any questions that may arise. We know it is a big responsibility to do our job well, and we take that responsibility very seriously.
Our Size Advantage
In the early 1990’s, a virtually unknown martial artist exploded onto the fight scene. Royce Gracie became known for beating opponents much larger than him and has become a legend and pioneer in the sport of mixed martial arts. He is widely considered to be the most influential figure in the history of the modern MMA. Gracie perfected the technique of exploiting his (much larger) opponents’ weaknesses and very soundly beating them at their own game. Like Gracie, weare a small firm…and we want to stay small. Our founder came from a large corporate marketing environment and makes sure we don’t get bogged down in the status quo of larger companies. Being nimble and giving our staff the authority to change directions as needed is a great attribute and a huge benefit to our clients. Our project managers and designers are on the front lines and constantly getting feedback from our clients. If we see a problem with a project or process we are able to address and correct the issue with a small meeting, not a large tribunal. We offer very personalized service with a staff that is friendly, compassionate, and wants to interact with our clients. Some may call us the underdog, but we think those folks placed their bets on the wrong guy.
